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With many purchases involving some form of sales interaction and product advice, mystery shopping is the ideal tool for measuring the quality of those interactions and whether staff are doing all they can to maximise conversion. Whether for retailers or manufacturers we have a range of approaches to measure everything from product displays and in-store communications through to sales skills and demonstration quality.

We have tried and tested metrics to measure all categories of consumer electronics and domestic appliances, enabling us to benchmark performance and guide clients on what is working, priority actions and problem stores, and guidance on training needs for sales staff.

Case Study - Enhancing in-store experiences across 17 markets

Mystery Shopping Technology
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