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In the aftermath of a period where many consumers lost confidence in banks and with the regulator clamping down on poor sales practices, it is vital that firms not only understand the customer experience, but also whether staff are selling products compliantly.

The Financial Services team at GfK Mystery Shopping works closely with key regulatory bodies and many firms (across a wide range of product areas) to help our clients understand whether products are being sold compliantly and whether staff are following sales processes, aimed at good customer outcomes. Much of the work we do is audio recorded and this provides clients with a unique, independent view of staff performance.

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