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The changing face of financial services mystery shopping


Andy Firth will be presenting a paper at the Mystery Shopping Providers Association (MSPA) European Conference on 24th May. The presentation will focus on how the financial service industry has changed in the last ten years and the impact that has had on mystery shopping.

Seismic changes such as the banking crisis, mis-selling scandals and the move away from branch to automation have all impacted the way banks use mystery shopping and the paper sets out to show our mystery shopping agencies can deal with these changing demands.

Find out more on the MSPA Europe website

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