Mystery shopping helps healthcare providers and pharmaceutical manufacturers to understand the in-store experience.
Typically mystery shopping is used to understand OTC brand positioning within the competitor context, including:
- Product availability i.e. is your brand 'winning' on the shelf
- Price / special offers i.e. how does the product price compare to other competitor products on-the-shelf
- Marketing and pharmacist recommendation i.e. is your product being recommended by the pharmacist and why. This allows manufacturers to take action (from supply-lines to marketing) aimed at improving the product and brand presence in-store