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Specialist Panels

Our extended profile data on all panellists enables us to match our shoppers to the most demanding of client profiles.

We have developed panels to be representative of the disabled community and recently received the 2015 MRS Award for Public Policy/Social Research.

"GfK's development of a team of disabled assessors, detailed in Accessible London: The Accessibility Traveller Survey, was chosen as the winner in this category for clearly adding to TfL's understanding and tactics designed to assist travellers with different accessibility requirements".

Mystery Shopping Specialist Panels
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