It's a competitive market place. Whether your business is in tech, mobile or domestic appliances, you need to compete on all fronts and maximise every opportunity to ensure customers are choosing your product over your competitors'.
In-store positioning, product placement, promotions and staff recommendation all have a vital part to play in people's purchasing decisions - but how do you know what the true customer experience of your product is once it is on the shelf?
Our In-store Recommendation service will provide you with a consumer's-eye view on how your products are promoted and recommended, as well as answers to key questions such as:
Using our local and international network of shopper panels, we measure points along the consumer's path to in-store purchase against three key metrics:
Delivery of standardised and custom reporting, provides you with the depth and breadth of intelligence you need to shape your strategy instore.
Critically, we are able to link our In-store Recommendation data with our sales and customer satisfaction data to enable you to see the true impact of in-store activity on purchase.
This helps you to identify what tactics and which strategies have the greatest effect.